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Ford posts biggest loss in its history

Ford Motor Company has posted the biggest loss in the company's history. The auto giant is reporting a $5.8 billion loss in its fourth quarter making its total deficit for the year $12.7 billion.

So my question is this: if Ford is $12.7 billion in the hole for the year, how can it produce advertisements claiming that Fords are the #1 selling cars in America? Seems to me that if that was the case, they wouldn't be hurting so badly.

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